Digital Marketing Specialist
Job Summary
To support a dynamic marketing team, the contracted Digital Marketing Specialist will manage and optimize digital marketing efforts, including SEO, paid advertising, and email campaigns, while working remotely.
Key responsibilities
- Lead technical SEO initiatives, ensuring site health, crawlability, and indexing across main and subdomains
- Conduct content performance analysis, including keyword research and consolidation of blog posts to enhance visibility
- Maintain accurate analytics reporting and run conversion tests on service pages and blog calls to action
Required qualifications
- Proven experience in digital marketing, particularly in SEO and analytics
- Familiarity with Google Analytics 4 and Search Console
- Experience with HubSpot for lead tracking and campaign attribution
- Strong understanding of content performance metrics and optimization strategies
- Ability to conduct market research using primary data sources
Complete Job Description
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