Digital Marketing Specialist

Job Summary

To support a growing digital presence, the full-time remote Digital Marketing Specialist will own and optimize digital channels, develop targeted campaigns, and analyze performance metrics to drive business growth.

Key responsibilities

• Own and optimize the website and digital channels, managing content and improving visibility and conversion rates
• Develop and execute targeted digital campaigns, including account-based marketing and paid advertising, to generate opportunities
• Measure and analyze digital performance, using insights to improve engagement and return on digital spending

Required qualifications

• 5+ years of hands-on B2B digital marketing experience with measurable results
• Experience managing websites and digital advertising platforms, including Pardot and Salesforce
• Practical knowledge of web analytics, conversion tracking, and SEO
• Strong analytical skills with the ability to interpret campaign performance and provide actionable recommendations
• Ability to work independently and collaboratively, with effective communication skills