Digital Marketing Specialist

Job Summary

Supporting the Growth team, the full-time remote Digital Marketing Channel Specialist will manage website updates, social media content, and email campaigns while analyzing performance data to provide actionable insights for campaign improvement.

Key responsibilities:

• Coordinate and maintain website content using Sitecore CMS, and design email campaigns with Salesforce Marketing Cloud
• Analyze website and social media performance metrics to generate reports and recommendations for campaign optimization
• Ensure data integrity and implement tracking practices while supporting cross-functional project goals

Required qualifications:

• Bachelor's degree in marketing, advertising, communications, business analytics, or a related field
• 3-5 years of experience in digital channel management within a digital marketing environment
• Proficiency in Google Analytics, CMS management (Sitecore preferred), and email marketing (Salesforce Marketing Cloud preferred)
• Strong analytical skills with the ability to derive insights from complex data sets
• Ability to present data clearly to both technical and non-technical stakeholders