Digital Marketing Specialist
Job Summary
To support a growing client base, the full-time Digital Marketing Specialist will build and optimize lead-generation campaigns across Google, Meta, and ChatGPT Ads, while working remotely and utilizing AI tools for creative production.
Key responsibilities:
- Build and optimize lead-generation campaigns across Google, Meta, and ChatGPT Ads
- Improve cost per lead, conversion rate, and lead quality on all platforms
- Create and refine ad creative using AI tools and Canva
Required qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2+ years of experience in paid digital advertising and campaign execution
- Hands-on experience with Meta Ads and Google Ads
- Proficiency in using templated design tools like Canva for ad creative
- Experience using AI tools for creative and production tasks
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