Digital Marketing Specialist
Job Summary
To support a growing portfolio of clients, the full-time Digital Marketing Specialist will build and optimize lead-generation campaigns across Google Ads, Meta, and ChatGPT Ads, leveraging AI tools for creative development and campaign management in a remote environment.
Key responsibilities
- Build and optimize lead-generation campaigns across Google, Meta, and ChatGPT Ads
- Improve cost per lead, conversion rate, and lead quality on each platform
- Create and refine ad creative using AI tools and Canva while troubleshooting campaign issues
Required qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2+ years of experience in paid digital advertising and campaign execution
- Hands-on experience with Meta Ads and Google Ads
- Proficiency in using design tools like Canva for ad creative production
- Experience utilizing AI tools for creative and production tasks
Complete Job Description
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