Digital Marketing Specialist

Job Summary

To support a mission-driven healthcare initiative, the full-time Digital Marketing Specialist will create, implement, and optimize online marketing strategies, utilizing social media, email marketing, and paid advertising while collaborating with internal teams in a remote work environment.

Key Responsibilities

• Develop and manage multi-channel marketing campaigns to enhance brand awareness and engagement
• Create and oversee content across digital platforms, ensuring consistency with brand voice and style
• Track and analyze key performance indicators to optimize campaign effectiveness and drive participation in programs

Required Qualifications

• 3-5 years of digital marketing experience, preferably in healthcare or nonprofit sectors
• Proven experience managing paid advertising campaigns on platforms such as Google and Facebook
• Proficiency with email marketing tools and social media management platforms
• Strong writing and editing skills for digital content creation
• Working knowledge of SEO best practices and Google Analytics