Digital Marketing Specialist
Job Summary
To support the digital marketing efforts of UMass Chan Medical School, the full-time Digital Marketing Specialist will manage website content, optimize digital channels, and drive engagement through email and social media, all while working remotely.
Key Responsibilities
- Develop and optimize website content in alignment with organizational priorities and user needs
- Manage digital channels for email and social media, ensuring best practices and performance standards are met
- Implement and analyze SEO strategies and digital performance metrics to enhance engagement and traffic
Required Qualifications
- Bachelor's degree in business, marketing, or a related field, or equivalent experience
- 3 to 5 years of experience in digital marketing or website management, preferably in professional services or healthcare
- Demonstrated experience with content management systems (CMS) and website optimization
- Experience in developing and implementing SEO strategies, including keyword research and performance tracking
- Proven ability to analyze digital channel performance using analytics tools like Google Analytics
Complete Job Description
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