Digital Marketing Specialist
Job Summary
To support multiple business units within a dynamic marketing organization, the remote Senior Digital Marketing Specialist will execute and optimize digital marketing initiatives across paid media, SEO, website updates, social media, email marketing, and performance reporting on a contract basis.
Key responsibilities
- Execute and optimize paid search, paid social, and other digital media campaigns
- Support SEO initiatives, including keyword and content optimization, and performance monitoring
- Analyze campaign and marketing performance data to recommend practical improvements
Required qualifications
- Hands-on experience in digital marketing, paid media, SEM, and SEO
- Demonstrated experience launching and optimizing digital campaigns
- Experience with Google Ads, LinkedIn Ads, and analytics platforms like Google Analytics or Adobe Analytics
- Familiarity with content management systems, preferably Adobe Experience Manager
- Ability to work independently and execute marketing activities effectively
Complete Job Description
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