Digital Marketing Specialist

Job Summary

To enhance the brand's digital presence, the full-time Digital Marketing Specialist will lead organic social, content, and digital PR efforts, focusing on LinkedIn and emerging channels while crafting SEO-driven content and building media relationships in a remote environment.

Key responsibilities

• Own and grow the organization's organic presence on LinkedIn and new platforms, maintaining a creative content calendar
• Write and optimize content across various formats, leveraging keyword and performance data for improved discoverability
• Lead digital PR initiatives, including press pitching and podcast guest bookings, while monitoring organic performance and translating insights into actionable plans

Required qualifications

• 1-3 years of experience in social media, content marketing, PR, or related communications
• Strong writing skills across multiple formats, including social media and blogs
• Basic working knowledge of SEO and familiarity with AI answer engines
• Experience with LinkedIn and a willingness to learn new platforms
• Collaborative mindset with a desire to grow into larger content and PR responsibilities