Digital Marketing Specialist

Job Summary

Focused on driving campaign performance and customer acquisition, the full-time Digital Marketing Specialist will plan, execute, and optimize digital marketing campaigns across multiple platforms while working remotely.

Key responsibilities

• Build, launch, and optimize campaigns across platforms such as Meta, Google, LinkedIn, and YouTube
• Manage targeting, budgets, bidding, and creative variations to maximize campaign efficiency
• Produce and interpret performance reporting, analyzing funnel data to improve acquisition efficiency and signup quality

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent practical experience)
• 3+ years of experience in digital marketing, focusing on campaign management and optimization within major ad platforms
• Experience analyzing performance data using tools like GA4, Google Tag Manager, or Looker Studio
• Experience executing and analyzing A/B tests and structured experiments
• Strong organization and sound judgment in balancing analytical thinking with creativity across multiple campaigns