Digital Marketing Strategist

Job Summary

To support client goals in a fast-paced environment, the temporary part-time Digital Marketing Strategist will assist in the strategy and execution of paid media campaigns across various digital platforms, focusing on audience targeting and acquisition while collaborating with cross-department teams.

Key responsibilities

• Assist in the implementation and optimization of paid media campaigns across multiple channels
• Execute digital marketing strategies aimed at lead generation, engagement, and brand awareness
• Report analysis of paid media campaign results to stakeholders and evaluate new media opportunities

Required qualifications

• 3+ years of relevant professional experience in digital marketing
• Bachelor's Degree in a relevant field
• Expertise in setting up and optimizing paid media campaigns on platforms such as Meta and Google Ads
• Familiarity with Google Data Studio for reporting purposes
• Understanding of higher education marketing is a plus