Digital Marketing VP
Job Summary
Owning Energy Exemplar's global digital presence, the remote full-time VP of Digital Demand & Web Strategy will manage website strategy, SEO, paid media, and digital campaigns to drive awareness and convert prospects into pipeline at scale.
Key Responsibilities:
- Own and optimize energyexemplar.com as a key demand generation channel, improving traffic and conversion rates
- Develop and execute a comprehensive global digital strategy encompassing web, SEO, paid media, and social media
- Lead the digital marketing technology stack and analytics framework to ensure effective integration and visibility into the buyer journey
Required Qualifications:
- 8+ years of digital marketing experience in enterprise B2B SaaS, with at least 3 years in a senior leadership role
- Deep expertise in web strategy, SEO, and paid media with proven results in driving pipeline and revenue
- Strong understanding of Answer Engine Optimization (AEO) and AI-driven search
- Experience in managing digital marketing technology and analytics platforms, including HubSpot and Google Analytics
- Strong leadership skills with a track record of developing high-performing digital teams
Complete Job Description
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