Digital Media Activation Manager

Job Summary

To support a major gaming brand, the contract-based Digital Media Activation Manager will execute, optimize, and analyze paid social media campaigns while collaborating with cross-functional teams in a remote environment.

Key responsibilities

• Leverage knowledge of paid media to identify optimal platforms, audience strategies, and ad placements
• Execute and optimize campaigns across various social media platforms, monitoring performance and making adjustments as needed
• Analyze campaign data to uncover insights and collaborate with stakeholders to align campaigns with broader marketing objectives

Required qualifications

• 2-4 years of hands-on paid media activation experience, preferably in an agency or consulting environment
• Strong experience managing Paid Social campaigns across platforms such as Meta, TikTok, and YouTube
• Understanding of social media marketing strategies and how paid social integrates into digital campaigns
• Experience with paid search platforms, including Google Ads and Bing Ads, is preferred
• Bachelor's degree or equivalent professional experience