Digital Media Buyer

Job Summary

Owning paid performance across core channels like Meta and Google, the full-time Digital Media Buyer will manage daily ad accounts, optimize campaigns for client acquisition and franchise awareness, and collaborate with creative teams in a remote setting.

Key responsibilities

• Manage Meta and Google ad accounts, overseeing the full campaign lifecycle from strategy to execution and optimization
• Develop audience strategies for prospecting, retargeting, and budget allocation to achieve growth and efficiency targets
• Analyze performance data to generate insights and action plans, while staying updated on platform changes and emerging ad products

Required qualifications

• 3-5 years of hands-on paid media experience with direct ownership of Meta and Google accounts
• Deep familiarity with Meta Ads Manager, Google Ads, and GA4
• Experience managing monthly ad spend of $50K or more, preferably in franchise or consumer brand contexts
• Strong understanding of key performance metrics such as ROAS, CPA, CPL, and LTV
• Exposure to programmatic media buying, including CTV and display advertising