Digital Media Buyer

Job Summary

To manage and optimize paid advertising campaigns across multiple brands, the full-time Digital Media Buyer will focus on Google Ads and Meta Ads, ensuring campaigns drive demand and achieve revenue and lead generation goals in a fully remote environment.

Key Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns, including keyword research, ad copy testing, and budget management
• Monitor campaign performance, track KPIs, and make ongoing adjustments to improve results based on data analysis
• Collaborate with internal stakeholders to align paid media strategies with business objectives and marketing goals

Required Qualifications

• 3-7 years of hands-on media buying experience, particularly with Google Ads and Meta Ads Manager
• Strong understanding of paid search, including keyword research, bidding strategies, and campaign optimization
• Experience managing campaign budgets and monitoring performance metrics
• Working knowledge of digital advertising tracking tools, such as Google Analytics 4 and Google Tag Manager
• Ability to analyze campaign performance data and implement practical optimizations independently