Digital Media Buyer

Job Summary

To support a growing marketing team, the full-time Digital Media Buyer will manage and optimize paid advertising campaigns across Google Ads and Meta Ads, focusing on driving demand and achieving revenue and lead generation goals in a fully remote environment.

Key Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns, including keyword research, ad copy creation, and budget management
• Monitor campaign performance, track KPIs, and make ongoing optimizations based on results
• Collaborate with Marketing Managers to align paid media strategies with business objectives and ensure effective campaign execution

Required Qualifications

• 3-7 years of hands-on media buying experience, particularly with Google Ads and Meta Ads Manager
• Strong understanding of paid search strategies, including keyword research and campaign optimization
• Experience managing campaign budgets and monitoring performance metrics
• Familiarity with digital advertising tracking tools, such as Google Analytics 4 and Google Tag Manager
• Proven ability to analyze campaign performance and implement practical optimizations