Digital Media Buyer

Job Summary

To support nonprofit clients, the full-time salaried Digital Media Buyer will execute and optimize digital media campaigns across social and search platforms, focusing on data analysis to enhance lead generation and revenue growth in a remote setting.

Key responsibilities

• Manage and optimize paid search, paid social, display, native, and video advertising campaigns for assigned clients
• Plan, execute, and monitor digital marketing campaigns to ensure KPIs for revenue and donor acquisition are met
• Compile and present performance reports to clients while continuously researching new advertising trends and technologies

Required qualifications

• 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms
• Bachelor's degree or equivalent, preferably in marketing or communications
• Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, and Google Analytics
• Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online or similar
• Deep understanding of paid media strategies and nonprofit-specific experience is preferred