Digital Media Marketing Manager

Job Summary

To support a growing digital marketing team, the full-time remote Digital Media Marketing Manager will oversee media strategy, buying, and optimization, guiding external agencies while leveraging data-driven insights to maximize customer acquisition campaigns.

Key responsibilities

• Lead the design, execution, and optimization of large-scale customer acquisition campaigns across various digital channels
• Direct external media agencies, ensuring performance targets are met and guiding data-backed optimization tactics
• Collaborate with MarTech and Data Science teams to define dashboard requirements and implement advanced tracking mechanisms

Required qualifications

• Bachelor's degree or equivalent practical experience
• 8 years of progressive experience in digital media strategy, buying, and optimization
• Proficiency in Google Analytics (GA4) and tracking technologies (e.g., GTM)
• Experience managing substantial media budgets and presenting complex performance data to executive leadership
• Experience managing media agencies and leading cross-functional partnerships