Digital Merchandising Lead

Job Summary

To enhance the eCommerce experience, the remote Digital Merchandising Lead will manage organic content strategy and updates across various channels, ensuring content accuracy and optimization while collaborating with cross-functional teams.

Key responsibilities

• Own and implement organic content strategy across retailer brand stores and optimize digital shelf presence through experimentation
• Analyze assortment, competitive, and promotional strategies while collaborating with brand teams and DTC sales and operations
• Assist in Product Information Management (PIM) syndication and develop process improvements for efficiency

Required qualifications

• 3+ years of experience in eCommerce content strategy, preferably in the CPG sector
• 3+ years of experience working with eCommerce retailers and/or DTC sales channels such as Amazon, Target, and Walmart
• Proficiency in MS Office with advanced skills in Excel and PowerPoint, including Pivot Tables and VLookups
• Experience with content syndication/PIM tools for managing a large product portfolio
• Strong understanding of media and conversion metrics to drive engagement and purchase intent