Digital PR Lead
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Job Summary
To expand brand awareness and shape online reputation, the full-time Digital PR Lead will manage client relationships for 5-7 enterprise-level accounts, develop promotional strategies, and collaborate with cross-functional teams in a remote setting.
Key responsibilities
- Develop integrated promotional strategies to enhance search and GEO visibility
- Research and build relationships with key media contacts to secure unpaid media coverage
- Track and analyze campaign performance using analytics tools and provide insights for improvement
Required qualifications
- 3-5 years of experience in PR, Communications, or Digital Marketing
- Bachelor's Degree in PR, Communications, or a related field
- Proven success in earning media coverage and managing blogger/influencer partnerships
- Strong understanding of SEO & GEO best practices
- Familiarity with analytics tools such as Google Analytics and SEMrush
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