Digital PR Specialist

Job Summary

To enhance Lumenalta's reputation as a leader in enterprise data and AI, the full-time remote Digital PR Specialist will manage media relations, develop data-driven PR campaigns, and track campaign effectiveness to secure earned media coverage and high-authority backlinks.

Key Responsibilities

• Build and maintain targeted media lists and relationships with journalists in AI and data sectors
• Plan and execute data-driven digital PR campaigns to earn high-authority backlinks
• Develop a quarterly digital PR plan and report on campaign results, connecting activities to business outcomes

Required Qualifications

• 3 to 5 years of experience in digital PR or media relations, either in-house or at an agency
• A portfolio showcasing earned media placements in respected trade or business outlets, preferably in B2B technology
• Strong news judgment with the ability to identify compelling stories from data and client work
• Clear and concise writing skills for pitches, press materials, and executive commentary
• Working knowledge of SEO and link earning strategies, including familiarity with media databases like Muck Rack or Cision