Digital Product Marketing Manager

Job Summary

Owning the email and lifecycle marketing strategy for USP-NF, the full-time remote Digital Product Marketing Manager will manage audience segmentation, campaign execution, and performance reporting to drive subscription acquisition, retention, and renewal.

Key responsibilities

• Develop and execute email strategies and multi-step journeys in Marketo, focusing on audience engagement and campaign effectiveness
• Plan and implement integrated digital campaigns across various channels to enhance subscription growth and customer retention
• Collaborate cross-functionally with Product Management and Customer Success to align on messaging, priorities, and stakeholder management

Required qualifications

• Bachelor's degree in marketing, communications, or a related field, or equivalent experience
• 6+ years of experience in digital, product, or lifecycle email marketing within a B2B or subscription context
• At least 4 years of hands-on experience managing lifecycle email programs in Marketo or a comparable platform
• Strong analytical skills with the ability to interpret performance data and provide actionable insights
• Exceptional writing skills to effectively communicate complex technical topics to a diverse audience