Digital Retail Marketing Manager

Job Summary

Driving digital growth strategies, the full-time Digital Retail Marketing Manager will build a comprehensive growth model and manage budgets across various channels while working remotely.

Key responsibilities

• Develop and implement Kitsch's digital growth model, including forecasting and budget allocation across multiple channels
• Analyze and optimize revenue by managing customer acquisition costs, lifetime value, and return on ad spend
• Set up and maintain attribution systems and dashboards for data-driven decision-making and growth reviews

Required qualifications

• Proven experience managing a multi-channel paid budget with measurable results in a consumer brand
• Hands-on retail media experience with platforms such as Target, Ulta, Instacart, or DoorDash
• Expertise in building measurement systems, including attribution and incrementality tests
• Strong understanding of unit economics, including CAC, LTV, and MER
• Daily use of AI tools for analysis, reporting, or creative tasks