Digital Strategy Manager

Job Summary

Leading the strategy and development of public-facing websites, the full-time salaried Digital Strategy Manager will optimize digital listings and enhance user experience while collaborating with cross-functional teams in a primarily remote role with occasional onsite requirements in Massachusetts.

Key responsibilities

• Oversees the strategic planning and optimization of all public-facing websites to ensure superior user experience and brand alignment
• Manages the digital listings strategy to maintain accuracy and consistency across various platforms, enhancing visibility and discoverability
• Develops and implements AI search optimization strategies to improve the organization's presence in AI-powered search platforms

Required qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or a related field
• Seven years of progressive digital strategy or website management experience, with at least three years in healthcare marketing
• Expert knowledge of website optimization, technical SEO, and digital listings management
• Experience with content management systems and web analytics tools
• Strong leadership capabilities with a proven track record of building and mentoring digital teams