Direct Mail Marketing Specialist

Job Summary

Owning the direct mail channel end-to-end, the full-time Direct Mail Marketing Specialist will manage drop cadence, creative testing, and vendor relationships while working remotely to enhance member acquisition through effective direct mail strategies.

Key responsibilities

• Oversee the direct mail program, including cadence, creative testing, and cost-per-piece accounting
• Diagnose and address the decline in scan rates by evaluating creative fatigue, cadence, and data quality
• Design and execute A/B tests for messaging and formats to optimize direct mail effectiveness

Required qualifications

• 5+ years of experience in direct mail or offline/print channel marketing, preferably in a regulated industry
• Proven experience managing vendor relationships, including cost negotiation and production timelines
• Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Braze)
• Experience in designing and interpreting A/B tests with an understanding of statistical significance
• Strong project management skills, particularly with print and drop deadlines