Direct Response Copywriter

Job Summary

To support childcare businesses in growing their client base, the full-time Direct Response Copywriter will create conversion-focused copy for ads, landing pages, emails, and video scripts while working remotely during U.S. Eastern Time business hours.

Key responsibilities

• Write persuasive copy for Meta and Google ads, landing pages, email and SMS campaigns, and video scripts to drive lead generation and enrollments
• Collaborate with strategists, designers, and videographers to develop, test, and optimize marketing campaigns across multiple client accounts
• Conduct audience research to understand customer motivations and objections, translating insights into compelling messaging

Required qualifications

• Proven experience writing direct response copy for digital marketing campaigns
• Strong portfolio showcasing performance-focused advertising and conversion-driven campaigns
• Excellent copywriting skills across various formats, including ads, landing pages, and emails
• Ability to adapt messaging for different audiences and campaign objectives
• Strong research skills to translate customer insights into effective copy