Director Brand Media Activation

Job Summary

Leading the integrated media and activation strategy for the U.S. obesity and related conditions portfolio, the full-time remote Director Brand Media Activation will coordinate brand plans, engage with cross-functional teams, and ensure alignment of media and activation efforts to enhance customer experiences.

Key responsibilities

• Lead the development of integrated media and activation briefs based on brand objectives and audience insights
• Oversee media planning processes and set direction for activation strategies that resonate with priority audiences
• Facilitate cross-functional collaboration to align customer engagement priorities and ensure coherent media integration

Required qualifications

• Doctorate degree with 2 years of Marketing/Sales experience, or Master's degree with 4 years, or Bachelor's degree with 6 years, or Associate's degree with 10 years, or High school diploma/GED with 12 years of Marketing/Sales experience
• Proven success in leading integrated media and activation strategies for complex brands or launches
• Experience in consumer marketing, media planning, and channel investment
• Strong understanding of healthcare professional and consumer engagement strategies
• Experience managing agency partners and cross-functional teams in a matrixed environment