Director of Account-Based Marketing
Job Summary
To lead and strengthen the ABM program, the full-time Director of Account-Based Marketing will personally shape account strategies, develop and execute campaigns, and coach a team of regional ABMs, all while working remotely or in a hybrid setting.
Key responsibilities:
- Personally own ABM strategy and execution for high-priority accounts
- Identify patterns across accounts and translate them into scaled campaigns and engagement opportunities
- Lead and coach the ABM team, standardizing approaches across account planning and campaign development
Required qualifications:
- Proven experience in account-based marketing with hands-on expertise across various channels
- Strong understanding of complex sales cycles and the ability to connect milestones to revenue outcomes
- Experience in developing and executing integrated account programs
- Ability to coach and challenge team members on account strategies and engagement data
- Strategic and creative thinking regarding measuring ABM's value beyond traditional metrics
Complete Job Description
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