Director of Account Based Marketing
Job Summary
Owning the execution and evolution of the account-based marketing program, the full-time remote Director of Account Based Marketing will manage ABM campaigns across various verticals, collaborate with sales and revenue operations, and drive testing and optimization efforts to enhance pipeline impact.
Key responsibilities
- Execute and optimize ABM campaigns, monitoring performance and guiding weekly improvements
- Align closely with sales and revenue operations to ensure effective outreach based on ABM intent signals
- Propose and run structured experiments to test new channels, personalization strategies, and promotional incentives
Required qualifications
- 7+ years of B2B marketing experience with hands-on ABM campaign expertise
- Experience in performance marketing or affiliate marketing is strongly preferred
- Proficiency with ABM platforms such as 6sense, Demandbase, or RollWorks
- Familiarity with Salesforce and the ability to connect CRM data to campaign strategies
- Strong analytical skills with the ability to interpret data and make actionable recommendations
Complete Job Description
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