Director of Acquisition

Job Summary

Owning acquisition performance across various channels, the full-time salaried Director of Acquisition will set strategy, manage a disciplined test roadmap, and utilize AI to drive new subscriber growth and revenue for USA TODAY and the USA TODAY Network in a remote environment.

Key responsibilities

• Set acquisition strategy across channels, audiences, offers, messaging, and journeys tied to subscriber and revenue targets
• Own paywall and acquisition marketing strategy, collaborating on a test roadmap for offers and audience targeting
• Analyze results using AI to detect performance anomalies and inform strategic decisions

Required qualifications

• 8+ years in acquisition, growth, or performance marketing, with 3+ years in a subscription or direct-to-consumer business
• Direct accountability for acquisition metrics such as new starts, revenue, CAC, and ROI
• Experience with paywall and onsite conversion optimization through structured experimentation
• Strong command of acquisition unit economics and forecasting, with experience in web and marketing analytics tools
• Regular use of generative AI for analysis and content development