Director of Acquisition

Job Summary

To drive profitable growth, the full-time remote Director of Acquisition will manage paid media performance across multiple platforms, ensuring effective funnel strategies while leading a team and optimizing acquisition costs.

Key responsibilities

• Develop and execute paid acquisition strategies across Facebook, YouTube, and Google, managing budgets exceeding $1M per month
• Optimize high-ticket and low-ticket funnels to enhance conversions and customer retention
• Lead the paid media and funnel team, collaborating with the VP of Acquisition to align on growth strategies and compliance

Required qualifications

• 7+ years in performance marketing or growth, with at least 3 years leading a paid media team
• Proven experience scaling paid campaigns with significant budgets, particularly on Facebook and YouTube
• Expertise in direct-response marketing, including high-ticket and low-ticket funnels
• Strong copywriting skills with the ability to create and optimize conversion-focused content
• Fluency in unit economics, including metrics like CAC, LTV, and payback periods