Director of Acquisition Marketing

Job Summary

To drive user acquisition for ClassPass, the full-time salaried Director of Acquisition Marketing will oversee a multi-million-dollar media budget, shape full-funnel strategies, and lead a multidisciplinary team while working remotely, preferably from the East Coast.

Key responsibilities

• Own global new user acquisition strategies across direct response and demand generation, adjusting tactics to meet growth targets
• Lead and develop a team focused on paid media, brand marketing, and analytics, fostering collaboration and creativity
• Manage and optimize a multi-million-dollar acquisition budget, balancing short-term efficiency with long-term brand growth

Required qualifications

• 10+ years of experience in consumer acquisition or growth marketing across brand and performance channels
• 5+ years of experience leading and developing multidisciplinary teams
• Proven success in building brand campaigns and investing in upper-funnel media
• Hands-on expertise in paid social, paid search, and programmatic media
• Experience managing large marketing budgets, including forecasting and channel allocation