Director of Audience Strategy

Job Summary

Blending audience intelligence with connections planning, the full-time remote Director of Audience Strategy will develop cross-channel strategies that connect brands with their most valuable consumers while serving as a strategic partner to clients and collaborating with cross-functional teams.

Key responsibilities

• Contributing to comprehensive connections strategies across paid, owned, and earned channels
• Conducting analysis and research to uncover category, cultural, and consumer insights
• Creating meaningful consumer journeys that inform cross-channel strategy decisions

Required qualifications

• 6-8 years of experience in consumer insights or connections strategy within an Advertising/Media agency
• Deep expertise in audience and competitive intelligence tools such as GWI and Kantar
• Proven success in developing strategies across traditional and digital media channels
• Experience presenting strategic recommendations to senior client stakeholders
• Strong analytical skills with the ability to identify meaningful insights and patterns