Director of Brand Marketing

Job Summary

Leading the strategic vision and activation of the brand, the full-time Director of Brand Marketing will oversee brand initiatives, recruitment marketing, and events while collaborating with cross-functional teams to enhance the reputation and impact of the organization in the veterinary community, with the flexibility to work remotely.

Key Responsibilities

• Own and evolve the strategic vision and positioning for the corporate brand and oversee brand initiatives across various channels
• Partner with Talent Acquisition to develop and execute recruitment marketing strategies that enhance employer branding and candidate engagement
• Lead the planning and execution of brand-forward events, ensuring alignment with the organization's branding and strategic goals

Required Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field; MBA or advanced degree is a plus
• 8+ years of progressive experience in brand management, integrated marketing, or employer branding
• Demonstrated experience in developing and executing brand strategy and integrated marketing programs
• Experience in leading and developing team members while influencing senior leaders and cross-functional stakeholders
• Hands-on experience in planning and executing events and experiential marketing initiatives