Director of Brand Marketing

Job Summary

Driving brand innovation, the full-time remote Director of Brand Marketing will own the brand strategy and narrative for new product launches, ensuring alignment with consumer insights and market demands while collaborating with cross-functional teams.

Key responsibilities

• Own the brand strategy, positioning, and narrative to strengthen the Nutrafol masterbrand
• Lead the development of launch plans across various channels, ensuring readiness and performance against product availability dates
• Manage consumer insights and claims input to influence product development and marketing strategies

Required qualifications

• 8-12 years of brand management or marketing experience, preferably in hair care, beauty, or consumer health
• Proven track record of taking products from concept to market in collaboration with R&D and supply chain
• Strong experience in building integrated brand strategies and launching campaigns across multiple channels
• Comfortable navigating both entrepreneurial and large organizational environments
• Fluent in consumer segmentation and insights, both quantitative and qualitative