Director of Brand Strategy

Job Summary

Leading a high-performing team, the full-time Director of Brand Strategy will develop innovative advertising solutions for Yahoo Finance's direct ad sales business, focusing on strategic vision, cross-functional collaboration, and impactful brand storytelling.

Key Responsibilities

• Build and mentor a high-performing team while setting and executing a strategic vision for the Brand Strategy team
• Collaborate with internal stakeholders to ensure seamless execution of strategies and develop new offerings across various financial content
• Craft tailored marketing materials and presentations that integrate cultural insights and data-driven strategies to meet client objectives

Required Qualifications

• Minimum of 10 years of experience in sales strategy, brand strategy, or account management, with at least 6 years in a leadership role
• Proven track record in both B2B and B2C strategy development, particularly in the financial services sector
• Expertise in digital advertising trends and content marketing across various platforms
• Strong executive presence with experience presenting to C-Level stakeholders
• Ability to leverage insights and data for strategic decision-making and performance evaluation