Director of Brand Strategy

Job Summary

Driving the creative strategy for integrated brand campaigns, the full-time salaried Director of Brand Strategy will collaborate with cross-functional partners and agencies to develop brand positioning and messaging frameworks while optimizing consumer experiences in a remote environment.

Key responsibilities

• Develop and refine brand personality, positioning, and messaging frameworks for the Hims & Hers brands
• Drive the development of channel strategies and briefs for integrated brand campaigns, ensuring consistency across creative executions
• Audit consumer journeys to identify optimization opportunities that enhance understanding of the brand's value proposition

Required qualifications

• 10 - 15 years of experience in creative and brand strategy
• Proven track record of building and scaling brands through creative storytelling
• Strong understanding of channel best practices across online and offline consumer touchpoints
• Experience in both brand-side and agency/in-house environments, ideally in healthcare or D2C brands
• Deep expertise in partnering with market research teams to extract valuable insights