Director of Community Marketing

Job Summary

Leading marketing efforts to CrossFit's global network of affiliates, the full-time remote Director of Community Marketing will manage communications, resources, and engagement programs aimed at enhancing affiliate growth, sentiment, and retention.

Key Responsibilities:

• Lead affiliate owner communications, including newsletters and lifecycle journeys, in collaboration with the Integrated Marketing team
• Own the strategy and execution of the Affiliate Toolkit, tracking resource usage and reporting insights to leadership
• Oversee marketing for events such as the CrossFit Owners & Coaches Conference and the CrossFit Games, including promotion and ticket sales

Required Qualifications:

• 8+ years of experience in community, member, or B2B marketing, preferably in fitness or a franchise/network model
• Proven experience managing email and lifecycle programs using tools like Braze
• Familiarity with CMS and analytics tools such as Amplitude for resource measurement
• Experience in international marketing and managing in-market teams or partners
• Knowledge of the CrossFit affiliate model; CrossFit Level 1 certification preferred