Director of Consumer Communications

Job Summary

Building and leading the consumer communications and social media function from the ground up, the full-time salaried Director of Consumer Communications will manage earned media, organic social strategies, and content marketing to enhance Headway's cultural relevance and brand awareness in a remote environment.

Key responsibilities

• Set messaging and strategy for consumer communications and earned media, maintaining relationships with key reporters
• Develop a data storytelling content flywheel by collaborating with research teams to create engaging consumer content across various channels
• Lead the organic social team to establish channel strategies and produce content that drives meaningful engagement

Required qualifications

• 10+ years in consumer communications, with at least 3+ years in-house leading teams
• Experience building a consumer communications or brand function from the ground up
• Strong media relations skills with established connections to relevant consumer outlets
• Proven ability to turn research and analytics into engaging consumer content
• Experience leading organic social strategies and producing content that drives real engagement