Director of Content Marketing

Job Summary

Leading the content and product marketing strategy, the full-time remote Director of Content & Product Marketing will manage end-to-end product marketing functions, oversee content strategy, and enhance search visibility across various channels for Helium 10.

Key Responsibilities

• Define and maintain product positioning and messaging architecture across various segments
• Lead the development and execution of integrated go-to-market strategies for major launches and category expansions
• Build and mentor a high-performing Product Marketing and Content Marketing team, fostering a culture of accountability and continuous improvement

Required Qualifications

• 10+ years of experience in product marketing and content marketing, preferably in a SaaS or technology company
• Proven track record of owning product positioning, messaging, and go-to-market strategy at scale
• Strong understanding of product-led growth and marketplace ecosystems, with Amazon experience preferred
• Hands-on SEO expertise and knowledge of AEO/GEO practices
• Demonstrated ability to influence senior stakeholders and drive alignment across cross-functional teams