Director of Conversion Rate Optimization

Job Summary

Building and leading a new conversion rate optimization (CRO) service, the full-time remote Director of Conversion Rate Optimization will design and implement testing strategies for client landing pages, collaborate with creative teams, and drive service growth through client engagement and sales initiatives.

Key responsibilities

• Design and implement the CRO process, including audits, testing roadmaps, and monthly results reporting
• Conduct A/B and multivariate tests for clients, collaborating with creative and development teams to optimize landing pages
• Pitch the CRO service to potential clients and develop case studies and sales materials to support growth

Required qualifications

• 6+ years of experience in CRO, growth, or experimentation
• Experience managing ongoing A/B testing programs for direct-to-consumer, e-commerce, or lead generation brands
• Proficiency with testing tools such as Optimizely or VWO, as well as Google Analytics 4 and heatmap tools
• Strong understanding of test statistics and the ability to connect conversion improvements to revenue metrics
• Self-starter mindset with a passion for building new services in a fast-paced environment