Director of CRM and Loyalty

Job Summary

Leading the evolution of customer engagement, the full-time salaried Director of CRM and Loyalty will manage strategy across loyalty, CRM, email, SMS, and personalization while working remotely with occasional travel.

Key Responsibilities:

• Own and optimize CRM, lifecycle, segmentation, and personalization strategies to enhance customer experiences
• Develop and evolve the loyalty program, focusing on membership growth, engagement, and retention
• Lead email and SMS marketing strategies, ensuring effective audience targeting and lifecycle orchestration

Required Qualifications:

• 8+ years of experience in CRM, lifecycle marketing, or loyalty with proven leadership in cross-functional initiatives
• Expertise in CRM strategy, segmentation, and personalization, utilizing customer data for strategic development
• Experience in developing loyalty programs and driving measurable customer engagement improvements
• Strong understanding of marketing technology ecosystems, including ESPs and CDPs
• Proven ability to lead teams and influence cross-functional partners effectively