Director of CRM & Retention
Job Summary
Owning the full customer lifecycle, the full-time salaried Director of CRM & Retention will manage CRM and lifecycle marketing strategies, lead a high-performing team, and optimize customer engagement through data-driven initiatives in a remote environment.
Key responsibilities
- Own CRM and lifecycle marketing strategy from onboarding to retention and referral
- Lead and scale a high-performing CRM team focused on campaign operations and analytics
- Develop and optimize lifecycle journeys tailored to customer segments and behaviors
Required qualifications
- 8-12+ years in CRM, lifecycle, or retention marketing, preferably in high-growth B2C or fintech
- Proven experience in CRM strategy across multiple customer lifecycle stages
- Deep knowledge of CRM platforms and comfort with behavioral data
- Experience building and scaling high-performing teams globally
- Fluent in engagement, LTV, and retention metrics with a strong strategic mindset
Complete Job Description
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