Director of CRO and Subscription

Job Summary

Data-driven and strategic, the full-time salaried Director of CRO and Subscription will own the customer journey, manage the CRO testing roadmap, and enhance subscription retention while working remotely.

Key responsibilities

• Design and execute an unbiased testing program across various site pages to improve conversion rates and average order value (AOV)
• Implement strategies to enhance subscription retention, reduce churn, and increase subscriber lifetime value through targeted communications and testing
• Lead pricing strategy tests to optimize margins and conversions, while managing upsell and cross-sell initiatives to boost revenue

Required qualifications

• 10+ years of experience in e-commerce, subscription/retention, CRO, or growth marketing within direct-to-consumer brands
• Hands-on experience with Shopify Plus, ReCharge, and various testing tools such as Convert, Optimizely, or VWO
• Proven track record of designing and interpreting statistically sound CRO and upsell tests
• Working knowledge of dunning management tactics for reducing involuntary churn
• Strong understanding of pricing strategy and margin optimization supported by data-driven insights