Director of Culture Marketing
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Job Summary
Leading the Culture & Experiential Marketing team, the full-time Director of Culture Marketing will develop and execute innovative marketing projects that engage audiences and advance PETA's campaigns in a fully remote capacity.
Key responsibilities
- Lead and mentor the Culture & Experiential Marketing team, setting strategy and priorities for culturally relevant projects
- Identify opportunities to engage Gen Z and Millennial audiences through bold marketing initiatives and cultural conversations
- Collaborate with internal teams and external partners to maximize the impact and reach of marketing campaigns
Required qualifications
- Bachelor's degree in a related field or equivalent experience
- Minimum of seven years of experience in marketing, advertising, or related fields
- Demonstrated experience in developing and executing unconventional marketing campaigns
- Proven management experience leading creative teams and complex projects
- Strong knowledge of contemporary culture, particularly regarding Gen Z and Millennial audiences
Complete Job Description
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