Director of Customer Lifecycle Marketing

Job Summary

Leading the strategic vision and execution of lifecycle marketing, the full-time Senior Director of Customer Lifecycle Marketing will architect an AI-driven customer engagement model, focusing on customer activation, engagement, and revenue growth while working in a hybrid environment.

Key Responsibilities:

• Own end-to-end lifecycle marketing strategy and accountability for customer activation, engagement, retention, and growth KPIs
• Build and lead a high-performing team, partnering with various departments to ensure continuous customer engagement throughout the revenue cycle
• Design and execute product-led growth strategies, establishing frameworks for real-time segmentation and personalized customer experiences

Required Qualifications:

• 10+ years in lifecycle, customer success, retention, or expansion marketing, with 3+ years in a director or senior leadership role
• Proven track record of leading teams and building scalable lifecycle marketing systems
• Strategic expertise in customer journey design, behavioral analytics, and predictive intelligence
• Deep fluency in AI-assisted marketing and real-time personalization technologies
• Experience defining and owning customer-centric KPIs and business accountability