Director of Customer Success and Marketing

Job Summary

Seeking a hands-on leader, the full-time salaried Director of Customer Success and Marketing will own and scale the Customer Success and Marketing functions, managing client relationships, driving member enrollment, and executing marketing strategies in a remote environment.

Key responsibilities

• Own the client lifecycle from sales handoff through retention and expansion, ensuring a consistent experience and accountability
• Drive member enrollment and engagement through targeted campaigns and collaboration with internal teams to enhance the client journey
• Set and execute the marketing strategy, including brand positioning, demand generation, and sales enablement, while managing the marketing budget and resources

Required qualifications

• 7+ years of experience in customer success, strategic account management, or marketing leadership, with 3+ years in a team leadership role
• Proven track record in B2B client implementations, retention, renewals, and account growth, preferably in digital health or healthcare services
• Direct experience in developing and executing marketing strategies that drive measurable commercial results
• Strong analytical skills with the ability to interpret engagement and economic reporting to convey a credible value story
• Practical experience with CRM, marketing automation, and analytics tools, along with managing teams and campaign performance