Director of Demand Generation

Job Summary

To build and scale demand for a developer-first product, the full-time remote Director of Demand Generation will own the demand generation strategy, lead a high-performing team, and partner with cross-functional teams to drive pipeline and revenue growth.

Key responsibilities

• Own demand generation strategy across self-serve and sales-assisted funnels
• Build multi-channel programs targeting technical audiences and design ABM programs for mid-market and enterprise accounts
• Measure and optimize pipeline, revenue, and funnel reporting while ensuring accurate attribution and scalable systems

Required qualifications

• 8-12+ years of B2B marketing experience with a focus on demand generation strategy and execution
• Background in developer tools or cloud infrastructure with an understanding of how developers adopt products
• Proven track record of driving pipeline and revenue across PLG and hybrid GTM models
• Experience managing the handoff between self-serve and sales-assisted motions
• Hands-on experience with marketing tools such as HubSpot, Clay, Gong, and 6sense