Director of Demand Generation

Job Summary

To support a growing demand generation function, the full-time salaried Director of Demand Generation will design and implement strategies for lead generation, oversee market launches, and manage a small team while working remotely.

Key responsibilities

• Set and execute the demand strategy across various channels to ensure occupancy and reduce churn
• Own the go-to-market campaigns for new markets, managing budgets and aligning with local teams
• Lead and coach a growing team, establishing KPIs and optimizing workflows for performance

Required qualifications

• 7+ years of experience in demand generation or growth marketing, including 2+ years in a management role
• Proven track record of owning lead and revenue metrics (MQLs, SQLs)
• Experience planning and executing market launches or cross-channel campaigns with measurable outcomes
• Strong analytical skills with a focus on campaign performance across various channels
• Ability to operate as a player-coach, actively participating in tactical work while building a team