Director of Demand Generation

Job Summary

Owning the demand plan and pipeline, the full-time remote Director of Demand Generation will manage integrated campaigns across paid media, content, webinars, and events while leading the team to optimize performance and drive growth.

Key responsibilities

• Develop and manage the demand plan and budget, forecasting spend and adjusting based on performance
• Plan and execute integrated marketing campaigns, collaborating with Product Marketing on messaging and positioning
• Direct paid media performance, optimizing campaigns on platforms like LinkedIn and Google Ads

Required qualifications

• 8+ years of experience in B2B marketing with a focus on demand generation and 3+ years in a managerial role
• Proven track record of generating qualified pipeline through integrated B2B SaaS campaigns
• Hands-on experience with LinkedIn and Google Ads, including campaign optimization
• Experience in building and managing account-based campaigns with measurable results
• Familiarity with Salesforce, HubSpot, and AI tools integrated into marketing workflows